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  • Jessica Dowling

Visibly Black: Get To Know Detroit's Dynamic Urban Clothing Company

Updated: Jun 8, 2022

Fashion meets a social movement. This is one way to describe Visibly Black (VB). Visibly Black is an exciting, dynamic Detroit-based company wanting to utilize fashion talents while making a statement with cool, trendy clothing.

Visibly Black is based in Detroit, Michigan

When the clothing company was originally launched it was mainly selling graphic tees. Today, Visibly Black offers not only tee shirts, but hats, bracelets, sweatshirts and even dashikis.

“One of our bestsellers is the Black & Dope Hoodie,” a spokesperson from Visibly Black said. “We have restocked it hundreds of times since its debut last fall”. The clothing line is embossed with such sayings as: ‘Lightly Melanated, Hella Black’, ‘Black Girls Magic’, and ‘Blacknificent’. The company’s current website design has a feel similar to Public Enemy, It Takes a Nation of Millions to Hold Us Back album cover.

The Black & Dope Hoodie

Visibly Black depends on the Internet to get the word out about its products, and the black community to advocate for its brand. However, upon a new partnership with Black Lives Matter this summer, the company has entered a world of its own. “We are proud to be an authorized retailer of Black Lives Matter clothing,” a Visibly Black spokesperson stated. “Visibly Black is privately held, and the company is strategically placing itself to grow at an aggressive pace.”

Black Lives Matter Believe Tee

As many more African American consumers look to use their money to not only empower other Black businesses, but to make social statements, Visibly Black is well positioned to fill that need.

“We honestly test the market, designing clothing that we like for ourselves and that we feel the Black community would like… something with power and a message that starts a conversation,” explains a spokesperson of Visibly Black.

Visibly Black considers itself as an empowering and unifying clothing line. A company that celebrates all the styles of blackness, and strives to encourage a culture of self confidence and pride by using fashion as a platform.

For updates, company information, or special discounts, follow Visibly Black on Facebook, Twitter, Instagram or Pinterest!

About Visibly Black

Visibly Black is a leading specialty retailer headquartered in Detroit, Michigan, that offers high-quality, on-trend clothing, accessories and personal care products at affordable prices. Visibly Black is proud of African American heritage, and the unique role it plays in American culture and tradition. Visibly Black ships to 81 countries worldwide through its websites. For more information, please visit

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